Exploring Market Potential Through Sensory Insights

We have developed a straightforward process that harnesses the strength of our extensive portfolio of sensory and consumer tools and methodologies. This enables us to assist you in uncovering lucrative opportunities in unexplored markets, optimizing the profitability of your products and actions, and fostering a lasting connection between your consumers and your brand. Our advanced research dives deep into consumer understanding, empowering you to shape your marketing strategy by precisely measuring and highlighting your product's sensory elements. We offer the following services:

Descriptive Analysis

We employ a team of skilled experts and advanced techniques to thoroughly examine product attributes and sensory profiles. Our services empower you to fine-tune your products for optimal sensory appeal and consumer satisfaction using descriptive analysis.

Physical Testing and Specification Creation

We specialize in enhancing the sensory elements of your products. Our team of experts utilizes cutting-edge techniques to carefully analyze and determine the sensory attributes, enabling you to create exceptional products that exceed expectations regarding taste, texture, and overall sensory experience.

Consumer Testing

Consumer testing encompasses a large portion of sensory objectives to understand your product through your consumers’ perceptions. In addition to collecting data on liking and preferences, we are able to identify the key product characteristics that drive consumers’ overall liking for your product type. Bring your target audience into a centralized, controlled location to receive your consumers’ quantitative and qualitative feedback to ensure the continued success of your product.

In-Home Use Testing (IHUT)

In-home use Testing is vital to understanding how consumers feel about a food or non-food product in the context of their real lives. Mérieux NutriSciences sends consumers home with a testing kit and comprehensive product evaluation instructions. The home users put their feedback directly into our Sensory software system for fast and agile data analysis.

Focus Groups

To parse out the nuances of complex consumer relationships, we utilize focus groups and one-on-one interviews. This deeper dive helps better understand the thoughts and behaviors consumers have towards food or non-food products or product concepts, with comprehensive reporting to summarize findings.

Difference Testing

When you need to know that your product will not change due to production adjustments, ingredient substitutions, or new supplier onboarding, difference testing is a cost-effective and direct way to determine whether panelists can detect those changes in the final product.

Training

Mérieux NutriSciences has personable and highly trained Sensory Scientists available to train your diverse teams to meet any needs. We work with you to create a training program suitable for your stakeholders, from Operations & Quality, to Marketing and Sales.

Sensory Program Management

Sensory evaluation is an important component of a robust quality monitoring program. Mérieux NutriSciences is a partner to host supplier sensory cuttings within one of our testing facilities or at your site. Sensory program management can be set up as a stand-alone service or in conjunction with a Mérieux NutriSciences-managed quality monitoring program.

Sensory Shelf Life Testing

See how consumer liking and product profiles change over time within our specialized Shelf Life Study capabilities.